Strategic Management Society Conference

Strategic Management Society Conference

Strategic Management Society Conference
Strategic Management Society Conference
San Diego, US, 14-17 October 2007

San Diego


Yves Doz, The Timken Chaired Professor of Global Technology and Innovation, INSEAD
Timo Ali Vehmas, Head of Standardization Strategy and Public Policy, Nokia
Mikko Kosonen, Executive Vice President of the Finnish Innovation Fund, former Chief Strategy Officer, SITRA
Jonathan Murray, World Wide Technology Officer for Public Sector, Microsoft Corporation
John Zysman, Professor of Political Science, Co-Director and Co-Founder, Berkeley Roundtable on the International Economy (BRIE), University of California, Berkeley

Mikko Kosonen, the former Chief Strategy Officer of Nokia, introduced the concept of strategic agility.
Strategic agility results from the interplay between three sets of capabilities in firms: strategic sensitivity (both the sharpness of perception and the intensity of awareness and attention), resource fluidity (the internal capability to reconfigure business systems and redeploy resources rapidly) and collective commitment (the ability of the top team to make bold decisions -fast, without being bogged in "win-lose" politics at the top).
Each of these can be strongly influenced by non-market forces, in particular collective or individual actions by governments. Governments may in some cases contribute to fostering the strategic agility of firms, and accelerate their development. They can also, and perhaps more frequently, constrain strategic agility. The recent Airbus difficulties in Europe can be to a large extent attributed to the French and German governments undermining leadership unity and constraining resource fluidity by maintaining a two-headed "dual" organization, with reporting lines to each country and carefully "balanced" management roles for too long, an example briefly developed by Professor Doz.
In addition to introducing the concept of strategic agility and its key enablers, this session explored how public policy influences strategic agility, with a particular emphasis on various facets of regulation. For instance collective processes of pan European regulation made a key contribution to the success of GSM, while later independent approaches to third generation ("3G") data communication hampered the development of the market and made strategic agility more difficult for firms to achieve, a comparison Timo Ali-Vehmas developed. Jonathan Murray considered how the transformation of the economy - and of the IT industry - toward services and solutions is facilitated or hampered by government policies and regulations, and outlined the challenges ahead. Professor Zysman summarized key issues, insights and conclusions from the panelists in the context of his research on public policy and international competition.



Strategic Agility - How strategic agility will help you stay ahead of the game