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Fast Strategy

The key to bridging your global innovation gap... In today's global economy, it would be short-sighted to rely solely on local resources for new-product innovations. Instead, knowledge and activity critical to innovation most likely lie outside your company's home territories-sometimes far outside. And this distance makes it harder than ever to obtain and integrate these resources, eating away at your competitive edge. How to tackle this challenge? In "Managing Global Innovation," INSEAD's Yves L. Doz and Keeley Wilson show you how to build and leverage a global innovation network. Drawing on extensive research and real-life company examples, they walk you through a set of practical frameworks for acquiring and integrating innovation-critical knowledge from multiple sources. You'll learn to optimize your innovation footprint, improve communication and receptivity, and enhance collaboration in order to succeed on a global scale. Based on in-depth research within more than three dozen corporations--including Citibank, Essilor, GE, GlaxoSmithKline, HP Labs, HP Singapore, Nokia, Novartis, Shiseido, Siemens, Snecma, Synopsys, and Xerox--this book bridges theory and practice. "Managing Global Innovation" gives you the tools to harness critical expertise from around the globe--and channel it into your innovation programs.

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Book Endorsements

“Managers looking to get the most out of their global innovation resources need look no further. Managing Global Innovation provides practical tools backed by great examples of how companies can create competitive advantage by accessing and integrating knowledge from even the most far-flung places.” - Gary Hamel, Professor, London Business School; Director, Management LabGary. 

“Innovation has become the key factor for companies in creating value in a global competition. Yves L. Doz and Keeley Wilson paint an impressive holistic—and simultaneously deep—picture to help companies get the enablers for innovation in place.” -  Matti Alahuhta, President and CEO, KONE Corporation.

“This book makes two vital contributions to our understanding of global innovation networks. First, it explains how managers can build such networks. Second, it shows how projects consisting of various in-house and partner activities can be globally integrated and managed.” -  John Cantwell, Professor of International Business, Rutgers University.

“The authors present a thorough and exhaustive analysis of the challenges facing corporate innovation in today’s fast-changing, globalized world. They provide practical guidelines to companies willing to undertake this competitive challenge. A long-needed compass to navigate today’s stormy waters.”  -  Andrea Cuomo, Senior Executive Vice President, STMicroelectronics.

“Every leader has to decide how to manage innovation while also creating an environment that allows innovation to flourish. This book is an enormous contribution to the discussion.” - Franz B. Humer, Chairman, Roche Holding.

Successful companies often become victims of their own success: when their business matures, they find it impossible to renew themselves. To regain and maintain growth they need to learn to thrive on change and disruption.

Fast Strategy analyses the risks successful companies face, and presents the three essential capabilities they need in order to regain and maintain continued growth: strategic sensitivity (both the sharpness of perception and the intensity of awareness and attention), resource fluidity (the internal capability to reconfigure business systems and redeploy resources rapidly) and collective commitment (the ability of the top team to make bold decisions -fast, without being bogged in "win-lose" politics at the top).

Fast Strategy was finalist of the George R. Terry Book Award, Academy of Management 2009

 Book Reviews 

"It is a relief to turn to Fast Strategy, by Yves Doz and Mikko Kosonen a former executive of Nokia. It is even more a relief to learn that the book is based on high-level research, in this case among international information and communications technology companies... Reading this book does not guarantee you will become a successful strategist. But it will show you what you need to do, how you need to learn to think and act, in order to reach that goal." - Book review by Morgen Witzel, Financial Times, 17 January 2008. 

"In Fast Strategy, Doz and Kosonen have done a great job parsing the challenges that all top management are facing as the pace of strategic change accelerates. I found their treatment of the subject very useful". Craig Mundie, Chief Research and Strategy Officer, Microsoft

"It has long been a dilemma - how do companies reinvent themselves? The Fast Strategy findings resonate powerfully with my own experience. A thought-provoking contribution for those seeking to renew their own business."  Vivienne Cox, Chief Executive - Gas, Power & Renewables, BP plc

"Most companies fall victims to the curse of success, very few show the strategic agility needed for sustaining outstanding performance. Doz and Kosonen provide practical and compelling advice on how CEOs and their teams can achieve strategic agility". Gary Hamel, London Business School

 Read an Excerpt

Introduction  - Chapter 1

 Book Ordering and Translations



 Hardcover: 272 pages

Publisher: Harvard Business

Review Press

Publishing:November 6, 2012

 Language: English

ISBN-10: 1422125890

ISBN-13: 978-1422125892


Where to order the book:

Pearson - Order the book
Pearson Book.com

 Amazon website

 Being Stragic Agile

Hardcover: 272 pages 
Publisher: Wharton School Publishing; 1st edition,April 13, 2008
Language: English 
ISBN-10: 0273712446 
ISBN-13: 978-0273712442

Translated into Portuguese as "Fast!", Bookman, Porto Allegre, 2010

“Nopea Strategia” Talentum Media Oy, 2008

Translated into Finnish as “Nopea Strategia” Talentum Media Oy, 2008

“Einen Schritt voraus!”, Pearson Education Deutschland Ltd, 2008

Translated into German as “Einen Schritt voraus!”, Pearson Education Deutschland Ltd, 2008

Korea Price Information Corp, 2008

Translated into Korean, Korea Price Information Corp, 2008

Forthcoming in Arabic,  Russian, Thai and Turkish


Translated into Chinese



Strategic Agility - How strategic agility will help you stay ahead of the game